Wholesalers operate on gross margins of 13-15% but net profit margins that are often under 3%, making them acutely vulnerable to buyer defaults that can turn a modest sale into a significant loss. The industry extends over $500 billion in unsecured trade credit annually, with the average firm managing a staggering $200 million in accounts receivable. With bad debt rates that can sometimes exceed the typical industry average of less than 1%, managing credit risk is essential for wholesale businesses. While traditional tools like trade credit insurance have long been used to protect against buyer defaults, they don't address the core issue of cash flow strain from slow payments. A modern alternative has emerged: ResolvePay's net terms program allows wholesalers to offer flexible payment options while getting paid upfront, with Resolve assuming the full risk of default on a non-recourse basis.
Key Takeaways
- The average wholesale firm manages $200 million in accounts receivable while operating on gross margins of 13-15% and net profit margins often under 3%.
- Bad debt can significantly impact B2B sales, with rates sometimes exceeding the industry average of less than 1%.
- Wholesalers have experienced a significant increase in default rates in recent years, among the highest increases across tracked industries.
- Traditional trade credit insurance typically costs 0.2%-0.6% of insured sales in monthly premiums and involves a claims process that can take weeks or months.
- ResolvePay's model provides an advance of up to 90% on an invoice within 24 hours and assumes all credit risk on a non-recourse basis.
- This modern approach eliminates both the cash flow delay (average DSO of 49 days) and the default risk, without monthly premiums or a claims process.
Understanding the Wholesaler's Dilemma: Thin Margins and Credit Risk
The wholesale business model is a high-volume operation where success hinges on moving massive amounts of product efficiently. With gross margins of 13-15% and net profit margins often under 3%, wholesalers face a fundamental challenge: managing the balance between offering competitive payment terms and maintaining healthy cash flow.
The numbers paint a stark picture. Wholesalers extend an enormous amount of credit to their B2B customers, with the average firm holding $200 million in accounts receivable. This massive exposure, combined with slim profit margins, means that managing credit risk is essential to business sustainability.
This risk has become increasingly relevant in recent economic conditions. Wholesalers have experienced a significant increase in default rates in recent years, among the highest increases across tracked industries. This trend is part of broader economic headwinds, with U.S. business bankruptcies rising 16% in the year ending June 30, 2024, to a 13-year high. For wholesalers, effective credit risk management has become more critical than ever.
What is Trade Credit Insurance and How Does It Work?
Trade credit insurance is a financial product designed to protect businesses against the risk of non-payment by their customers. It acts as a safety net, covering a significant portion of the invoice value (typically 75-95%) if a buyer becomes insolvent, files for bankruptcy, or experiences protracted default.
The mechanics are straightforward:
- Policy Purchase: A wholesaler purchases a policy from an insurer like Atradius, Coface, or AIG, often covering their entire portfolio of buyers.
- Premiums: The wholesaler pays a monthly premium, usually calculated as a percentage (0.2%-0.6%) of their total insured sales.
- Credit Limits: The insurer sets a credit limit for each of the wholesaler's buyers, representing the maximum amount it will cover for that specific customer. These limits are based on the insurer's risk assessment of the buyer.
- The Claim: If a buyer defaults, the wholesaler must file a claim with the insurer, providing proof of the debt and evidence of collection efforts.
- Payout: After a review process that can take several weeks or months, the insurer pays out the covered amount (e.g., 90% of the invoice value up to the credit limit).
This system provides a layer of security for businesses extending credit to their customers, allowing wholesalers to manage their exposure to buyer defaults.
The Benefits of Traditional Trade Credit Insurance for Wholesalers
For many wholesalers, trade credit insurance serves as an important part of their risk management strategy. Its primary benefits include:
- Insolvency Protection: It shields the balance sheet from the impact of a major customer's bankruptcy, providing financial security.
- Sales Growth Enablement: With protection in place, sales teams can pursue new customers and larger orders with greater confidence.
- Secured Financing: A trade credit insurance policy can be used as collateral to secure better financing terms from banks, as lenders are more willing to advance against insured receivables.
- Credit Intelligence: Insurers often provide valuable data and insights on the health of a wholesaler's customer base, helping to inform internal credit decisions.
Trade credit insurance transforms accounts receivable into a more secure asset, which can be particularly valuable for businesses with significant credit exposure.
Understanding Traditional Trade Credit Insurance Features
Trade credit insurance operates within a specific framework that wholesalers should understand when evaluating their credit risk management options.
- Premium Structure: Policies require monthly premiums, typically ranging from 0.2%-0.6% of insured sales, paid regardless of whether claims are filed.
- Claims Timeline: After a default occurs, businesses follow a formal claims process that requires documentation and can take several weeks or months to complete before receiving payment.
- Coverage Parameters: Policies establish specific credit limits for each buyer and may have exclusions for certain buyer types, industries, or geographic regions.
- Administrative Requirements: Managing a policy involves ongoing tasks including submitting credit limit applications for new buyers and maintaining proper documentation for potential claims.
Understanding these operational aspects helps wholesalers make informed decisions about how trade credit insurance fits into their overall financial strategy.
Introducing a Modern Alternative: ResolvePay's Net Terms Program
ResolvePay offers an integrated approach that addresses both credit risk and cash flow simultaneously. Instead of waiting for payment while being protected against default, wholesalers can receive payment immediately while transferring the credit risk entirely.
ResolvePay's B2B net terms platform works differently from traditional insurance. When a buyer is approved for net terms, ResolvePay pays the wholesaler immediately—typically up to 90% of the invoice value within 24 hours—and then takes on the full responsibility of collecting payment from the buyer at the end of the agreed term.
This model is built on a non-recourse foundation, meaning that once ResolvePay advances the payment, the risk of non-payment is entirely theirs. The cash the wholesaler receives is theirs to keep, regardless of whether the end buyer pays.
The platform handles the entire process: instant, AI-powered credit assessment, invoice financing, payment processing through a branded portal (ACH, credit card, wire, or check), and professional collections management. This transforms the traditional credit-to-cash cycle from a slow, risky process into a fast, secure, and automated one.
Flexible Terms for Growth
ResolvePay's platform is designed for the real world of B2B commerce, where net 30 and net 60 are standard. The system allows wholesalers to offer their customers the flexible, extended terms they demand to stay competitive, without the associated financial risk or cash flow delay. Resolve's proprietary models can even offer tailored installment options to key buyers, further enhancing purchasing power and loyalty.
Get Paid Immediately: ResolvePay's Advance Pay Model
The most immediate and tangible benefit for a wholesaler is the acceleration of cash flow. The average Days Sales Outstanding (DSO) in the U.S. is now 49 days, representing a massive amount of capital tied up and unavailable for operations, payroll, or growth. For a wholesaler with $200 million in AR, a 49-day DSO means over $26 million is perpetually outstanding.
ResolvePay's Advance Pay model addresses this constraint directly. By paying the wholesaler a significant portion of the invoice value (up to 90% or more for the best buyers) within one business day, DSO is effectively reduced from 49 days to 1 day. This represents a transformational shift in working capital management.
This immediate liquidity allows wholesalers to:
- Pay their own suppliers on time or even early to capture discounts.
- Invest in inventory to meet surging demand without waiting for customer payments.
- Fund growth initiatives like new hires or market expansion.
- Maintain a strong cash position regardless of their customers' payment cycles.
This proactive approach to working capital management provides wholesalers with the financial flexibility to operate and grow their business without being constrained by extended payment terms.
Risk Transformed: ResolvePay Assumes the Burden of Default
ResolvePay addresses credit risk through direct assumption on a non-recourse basis. The platform's approach to risk management includes:
- Instant Underwriting: Resolve uses a combination of AI, deep financial data, and human expertise—drawing on experience from firms like Amazon and PayPal—to make a real-time credit decision on the buyer.
- Risk Assumption: For every approved invoice, Resolve assumes the full risk of non-payment. If the buyer goes bankrupt, becomes insolvent, or simply refuses to pay, the advance paid to the wholesaler is never clawed back.
- Professional Collections: Resolve's dedicated team handles all payment reminders and collections activities, taking this burden off the wholesaler's finance team while preserving the crucial buyer-seller relationship.
This model means the wholesaler can confidently extend credit to approved buyers, knowing that the financial risk has been transferred entirely to Resolve. The burden of credit management is effectively handled by a team of experts whose sole purpose is to manage this risk at scale.
Streamlined Simplicity: ResolvePay's Operational Model
ResolvePay's platform is designed for operational simplicity:
- No Monthly Premiums: There is no fixed cost to maintain the program. Resolve operates on a transaction basis, with competitive pricing for the services provided.
- No Claims Process: There is no complex claims process to navigate. The risk transfer is immediate and absolute upon the advance payment—if a buyer doesn't pay, the advance has already been provided to the wholesaler.
- Integrated Automation: The entire workflow—from the buyer's credit application at checkout to the final payment reconciliation in your accounting software—is handled on a single, AI-powered platform. This reduces manual overhead, minimizes errors, and provides real-time visibility into your entire AR portfolio.
This streamlined approach removes administrative friction and allows wholesalers to focus on their core business operations.
Enhancing Wholesaler-Buyer Relationships with Flexible Net Terms
Offering generous payment terms is a key competitive advantage in B2B sales. Research shows that 85% of B2B buyers prefer to purchase on credit. ResolvePay's platform enables wholesalers to confidently offer their buyers the extended net 60 or even net 90 terms they need to manage their own working capital.
This flexibility has a direct, positive impact on business relationships:
- Increased Customer Loyalty: Buyers appreciate the financial flexibility and are more likely to return for future orders.
- Larger Order Sizes: With more buying power, customers are comfortable placing larger, more valuable orders.
- Competitive Differentiation: In a crowded market, the ability to offer easy, flexible credit terms can be a decisive factor for buyers.
Resolve's buyer-facing platform provides a seamless, branded experience where buyers can apply for credit, view their statements, and make payments—all while the wholesaler maintains a professional relationship.
Integrating ResolvePay: Seamless Operations for Wholesalers
ResolvePay is built for seamless integration with modern B2B technology stacks. Its robust integrations platform features instant plug-ins and flexible APIs that connect directly to leading ERPs (like NetSuite and Sage Intacct), accounting software (like QuickBooks and Xero), and e-commerce platforms (like Shopify, BigCommerce, and Magento).
This integration delivers:
- Automatic Data Sync: Customer, order, and invoice data flows seamlessly between your systems and Resolve, eliminating manual entry.
- Automated Reconciliation: Every payment, advance, and fee is automatically synced back to your accounting software, mapped to the original invoice, making bookkeeping effortless.
- Unified Checkout: Net terms can be offered as a payment option directly within your existing online checkout or sales workflow, providing a smooth experience for your buyers.
This level of integration ensures that adopting ResolvePay's solution simplifies and automates your entire credit, invoicing, and collections process without adding operational complexity.
Take Control of Your Cash Flow with Resolve Pay
In today's fast-paced wholesale environment, managing both credit risk and cash flow is essential to sustainable growth. While traditional trade credit insurance provides valuable protection against buyer defaults, it doesn't solve the fundamental challenge of capital tied up in accounts receivable.
Resolve Pay offers wholesalers a comprehensive solution that addresses both challenges simultaneously. By combining instant, sophisticated credit underwriting with immediate, non-recourse invoice advances and full AR automation, Resolve Pay provides a single platform that protects your margins, accelerates your cash flow, empowers your buyers with flexible credit terms, and simplifies your operations with seamless technology integration.
For wholesalers looking to grow their business without sacrificing financial security, Resolve Pay delivers the working capital and risk management tools needed to compete and thrive in today's competitive B2B marketplace.
Frequently Asked Questions
What is the main difference between trade credit insurance and ResolvePay's net terms program for wholesalers?
Trade credit insurance is an indemnity product that pays you a portion of a lost invoice after a customer defaults, following a claims process and requiring ongoing monthly premiums. ResolvePay's net terms program is an integrated solution that pays you upfront for an approved invoice and assumes all the risk of non-payment on a non-recourse basis, with no monthly premiums.
How does ResolvePay ensure wholesalers get paid immediately?
ResolvePay uses real-time, AI-powered credit underwriting combined with a dedicated capital facility. When a buyer applies for and is approved for net terms, ResolvePay immediately advances up to 90% (or more for top-tier buyers) of the invoice amount to the wholesaler, typically within 24 hours. This advance is non-recourse, meaning the money is the wholesaler's to keep.
What kind of buyer default risks does ResolvePay assume?
ResolvePay assumes the full risk of non-payment for all approved invoices. This includes risks from buyer bankruptcy, insolvency, protracted default (where a buyer simply refuses to pay a valid invoice), and even fraud. Their credit assessment process, built on deep financial data and proprietary models, is designed to approve creditworthy buyers and manage this risk effectively.
Can ResolvePay integrate with my existing accounting or ERP software?
Yes. ResolvePay offers built-in integrations with a wide range of leading business software, including QuickBooks, Xero, NetSuite, Sage Intacct, Shopify, BigCommerce, and Magento. This allows for seamless data flow, automated invoice creation, and one-click reconciliation, making the platform a natural extension of your current operations.
How do extended net terms through ResolvePay benefit my buyers and my sales?
By using ResolvePay, you can safely offer your buyers the extended net 30, 60, or even 90-day terms they need to manage their own cash flow, without any negative impact on yours. This flexibility makes your business a more attractive supplier, leading to increased customer loyalty, larger average order values, and more frequent repeat purchases—all of which drive your sales growth.
This post is to be used for informational purposes only and does not constitute formal legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. Resolve assumes no liability for actions taken in reliance upon the information contained herein.
