Tundra Shut Down: What Wholesale Marketplaces Offer Net Terms Now?

When Tundra shut down in June 2023, retailers and brands lost access to a wholesale marketplace that had supported flexible purchasing and payment workflows. Its closure showed why wholesalers should avoid tying their entire credit strategy to one sales channel. Marketplace payment programs can help with orders placed inside a specific platform, but a dedicated net terms solution allows sellers to offer qualified buyers flexible terms across ecommerce, direct sales, field representatives, and other B2B channels.

Key Takeaways

• Tundra’s closure exposed platform risk: Wholesale businesses can lose payment functionality and customer access when a marketplace closes or changes direction.
• Marketplace terms remain platform-specific: Built-in credit programs generally apply only to eligible orders completed through that marketplace.
• Buyer eligibility is not automatic: Marketplaces and payment providers assess business identity, creditworthiness, payment history, and transaction risk before approving terms.
• Cash flow remains a major concern: A Federal Reserve payments report found that roughly four in five surveyed small firms experienced customer-payment challenges.
• Independent net terms support more channels: Resolve Pay can help qualified sellers offer terms across online and offline transactions without depending on one marketplace.
• Resolve Pay combines credit and AR workflows: Its platform brings together credit decisions, invoice advancement, payments, reconciliation, reminders, and collections.

The Impact of Tundra’s Shutdown on Wholesale Commerce

Tundra operated from 2017 until 2023 as an online wholesale marketplace connecting brands with independent retailers. The platform attempted to build a scalable alternative to established wholesale channels, but it ultimately ceased operations during a difficult period for venture-backed ecommerce businesses.

Its shutdown affected companies that had incorporated the marketplace into their ordering, customer-acquisition, and payment processes. Brands had to redirect retailers to other marketplaces or rebuild direct ordering channels, while buyers needed new ways to source inventory and manage payment timing.

Why Tundra’s Business Model Struggled

Operating a wholesale marketplace requires continuous investment in several areas:

• Retailer and supplier acquisition
• Marketplace technology and support
• Fraud prevention and identity verification
• Payment processing and reconciliation
• Shipping and logistics coordination
• Credit underwriting and collections
• Working capital for deferred-payment programs

A marketplace must generate enough sustainable revenue to support these operations. When funding conditions tightened during 2022 and 2023, platforms that depended heavily on outside capital faced greater pressure to demonstrate a durable path to profitability.

Tundra’s closure provides a broader lesson for wholesale companies. A marketplace can remain a valuable sales channel, but sellers should also maintain direct relationships, portable customer data, and payment infrastructure that can operate independently of one platform.

The Antitrust Lawsuit and Final Ruling

Tundra filed an antitrust lawsuit against Faire in May 2023. The complaint alleged monopolization and unfair competition involving the online wholesale marketplace sector.

The court initially dismissed the complaint in February 2024 while allowing Tundra to amend its allegations. In January 2025, the court issued a final dismissal with prejudice. The published court decision found that the amended complaint did not adequately establish the alleged anticompetitive conduct.

The ruling ended the litigation, but it did not change the operational lesson created by Tundra’s shutdown. Wholesale businesses benefit from diversifying sales channels and maintaining payment capabilities that are not controlled by a single marketplace.

Finding a Wholesale Marketplace After Tundra

The wholesale marketplace sector continues to change. Some platforms have closed, while others have consolidated, specialized, or shifted toward different ecommerce models.

Businesses searching for a Tundra replacement should first determine what they need from a marketplace. A platform that performs well for a fashion brand may not be appropriate for an industrial distributor, food supplier, or home-goods manufacturer.

Active Marketplace Categories to Consider

Current wholesale channels generally fall into several groups:

• Broad wholesale marketplaces: Platforms that connect independent retailers with brands across many product categories.
• Regional marketplaces: Services focused on particular countries or geographic markets.
• Fashion platforms: Marketplaces designed for apparel, accessories, footwear, and showroom-based ordering.
• Industry-specific networks: Platforms serving categories such as food, beauty, gifts, hospitality, or construction.
• Direct ecommerce channels: Brand-owned stores built with B2B ecommerce tools and embedded payment workflows.
• Sales-representative portals: Ordering systems that support field sales teams, dealers, and established accounts.

Faire remains a prominent broad wholesale marketplace, while Creoate serves independent retailers in the United Kingdom, Europe, and other supported regions. Fashion-focused businesses may also evaluate platforms such as FashionGo or JOOR based on their market segment and customer base.

Abound, Bulletin, Handshake, and JuniperMarket should not be presented as active marketplace alternatives because their former wholesale marketplace operations have closed or changed substantially.

How to Evaluate a Marketplace

Before committing to a marketplace, wholesalers should review:

• Product-category fit
• Active retailer base
• Geographic availability
• Buyer qualification requirements
• Payment-term eligibility
• Seller payout timing
• Return and dispute policies
• Data ownership and export options
• Ecommerce and accounting integrations
• Customer-support procedures

Payment terms deserve particular attention. A marketplace may advertise deferred payment, but approval can vary by retailer, order, and available credit capacity. Sellers should confirm how quickly they are paid, who handles collections, and who bears the loss if a qualified buyer fails to pay.

How Marketplace Net Terms Work

Marketplace net terms separate the buyer’s payment date from the seller’s payout date. A qualified retailer can place an order and pay later, while the marketplace or its financial partner manages the credit decision and payment workflow.

The exact structure differs by platform. Eligibility may depend on:

• Verified business information
• Operating history
• Previous marketplace payments
• Bank or accounting data
• Requested order amount
• Existing credit exposure
• Fraud and identity signals

Approval for one transaction does not guarantee that every future order will receive the same limit or payment period.

Marketplace Terms Versus Independent Net Terms

Marketplace credit is useful when transactions take place within that platform. However, wholesalers often sell through several channels, including:

• Brand-owned ecommerce websites
• Phone and email orders
• Field sales representatives
• Trade shows
• Dealer networks
• Electronic data interchange
• ERP-generated purchase orders

An independent B2B payments platform can provide a more consistent payment experience across these channels. Sellers can preserve their direct customer relationships while managing credit applications, invoices, payments, and receivables through one system.

How to Qualify Buyers for Net Terms

Extending trade credit requires more than confirming that a company exists. Sellers need a repeatable process for evaluating whether a buyer is likely to pay on time and whether the requested credit exposure is appropriate.

Modern Business Credit Decisions

Traditional trade-credit applications often require paper forms, bank references, and manual review. Modern business credit checks can combine commercial data, payment signals, business verification, and human credit expertise.

Resolve Pay can conduct quiet preapproval checks using a buyer’s business name and address. Final decisions and credit limits remain subject to verification and Resolve Pay’s credit policies.

A structured credit process should examine:

• Business identity and registration
• Operating history
• Commercial payment behavior
• Financial capacity
• Existing obligations
• Requested order size
• Industry and concentration risk
• Potential fraud indicators

Automated decisions can accelerate routine approvals, while larger or more complex requests may require additional review.

Building Reliable Supplier Relationships

Credit approval is only one part of a successful wholesale relationship. Suppliers also consider how buyers behave after an account is opened.

Reliable buyers generally:

• Submit complete business information
• Communicate before invoices become overdue
• Pay within agreed terms
• Raise disputes promptly
• Keep purchasing contacts current
• Build order volume gradually
• Avoid unexplained changes in ordering patterns

Sellers can support these relationships by providing clear invoices, accessible payment methods, accurate statements, and consistent follow-up procedures.

Offering Net Terms Across Wholesale Sales Channels

Marketplace-based terms apply primarily to marketplace transactions. Resolve Pay is designed for merchants, manufacturers, wholesalers, and distributors that want to offer credit across a broader B2B sales operation.

Through Resolve Pay’s integration capabilities, businesses can connect payment and receivables workflows with supported ecommerce, accounting, and ERP systems.

Supported platforms include:

• Shopify
• BigCommerce
• Magento 2
• WooCommerce
• QuickBooks Online
• Xero
• NetSuite
• Sage Intacct

Flexible APIs can also support custom ecommerce implementations. Integration scope and launch timing depend on the company’s systems, data structure, and workflow requirements.

Benefits for Sellers

For approved transactions, Resolve Pay can help sellers:

• Offer Net 30, Net 60, Net 90, or other approved terms
• Receive an advance on qualified invoices
• Reduce exposure to approved buyer defaults through non-recourse advancement
• Centralize credit and receivables data
• Automate reminders and payment follow-up
• Provide a branded buyer payment portal
• Accept ACH, wire, credit card, and check payments
• Reconcile payment data with connected systems

Advance percentages and funding timing vary by transaction and approval. Resolve Pay states that qualified invoices may receive advances of up to the approved amount, with funds generally delivered within days rather than after the buyer’s full payment period.

Benefits for Buyers

Qualified buyers can use Resolve Pay to:

• Apply for a business credit line
• Purchase inventory before the invoice due date
• Match payments more closely with operating cycles
• View invoices through a buyer portal
• Choose from supported payment methods
• Maintain purchasing relationships directly with suppliers

Resolve Pay’s buyer experience is designed to keep the supplier’s brand and commercial relationship at the center of the transaction.

Automating Accounts Receivable for Wholesale Orders

Offering terms creates additional administrative work if invoices, reminders, and payments are managed manually. This burden grows quickly when a seller processes orders across multiple marketplaces and direct channels.

Resolve Pay’s accounts receivable automation supports net terms, cash-on-delivery, and due-upon-receipt invoices within a centralized workflow.

Core AR Automation Functions

The platform can support:

• Invoice creation and management
• Payment reminders
• Buyer payment portals
• Transaction reconciliation
• Connected accounting records
• Receivables dashboards
• Payment-status tracking
• Collection workflows

Automation does not remove the need for finance oversight. Instead, it standardizes repetitive tasks and gives teams a clearer view of invoice status, aging, buyer exposure, and payment activity.

Professional Payment Follow-Up

Collections can affect long-term customer relationships, especially when buyers have genuine disputes or administrative delays. Resolve Pay uses automated workflows and managed follow-up to support professional communication.

The process can include:

• Scheduled reminders
• Logged buyer interactions
• Escalation based on payment status
• Pausing follow-up when a dispute is active
• Multiple payment options
• Centralized records for the finance team

This relationship-focused approach helps sellers pursue payment while maintaining a consistent customer experience.

Why Independent Net Terms Reduce Marketplace Dependence

Tundra’s shutdown demonstrated that even a well-known marketplace can disappear. A seller relying on one platform may suddenly lose access to customers, order history, payment tools, and embedded credit programs.

Independent infrastructure gives wholesalers greater control over:

• Buyer relationships
• Credit policies
• Payment workflows
• Receivables data
• Ecommerce experiences
• Sales-channel expansion
• Accounting and ERP records

Resolve Pay’s seller platform supports businesses that want to treat marketplaces as individual sales channels rather than as the foundation of their entire credit operation.

A Modern Alternative to Traditional Factoring

Some wholesalers use factoring to accelerate cash flow from unpaid invoices. Resolve Pay provides a non-recourse alternative centered on buyer credit approval, net terms, invoice advancement, payments, and AR management.

For approved invoices, Resolve Pay assumes the covered default risk under the applicable agreement. This allows sellers to receive funds earlier while buyers retain their approved payment terms.

Resolve Pay is not simply purchasing existing overdue receivables. Its platform is designed to support the transaction from credit evaluation through invoicing, payment, reconciliation, and collections.

Conclusion

Tundra’s closure changed the wholesale marketplace landscape, but it did not reduce buyers’ need for flexible payment terms. The most resilient strategy is to combine appropriate marketplaces with direct sales channels and payment infrastructure that remains under the seller’s control.

Resolve Pay helps wholesale businesses build that infrastructure. Its platform combines AI-supported credit decisions, approved invoice advancement, branded payment experiences, AR automation, reconciliation, and professional collections. Sellers can offer qualified buyers flexible net terms while protecting working capital and maintaining direct customer relationships.

For wholesalers selling through ecommerce, sales representatives, purchase orders, marketplaces, or a combination of channels, Resolve Pay provides a centralized credit-to-cash system that can continue operating even when individual marketplaces change.

Frequently Asked Questions

What Happened to Tundra Wholesale?

Tundra ceased marketplace operations in June 2023. The company later pursued an antitrust case against Faire, but the court dismissed the amended complaint with prejudice in January 2025.

Do All Wholesale Marketplaces Offer Net Terms?

No. Payment options vary by marketplace, country, buyer, and transaction. Even when a marketplace offers Net 30 or Net 60, eligibility and available credit are subject to approval.

Can Resolve Pay Be Used Outside a Marketplace?

Yes. Resolve Pay is designed to support B2B transactions across ecommerce websites, direct sales, field representatives, purchase orders, and connected accounting or ERP workflows.

How Quickly Does Resolve Pay Fund Approved Invoices?

Funding depends on approval, verification, and the transaction structure. Resolve Pay generally advances approved invoice funds within days, allowing sellers to receive cash before the buyer’s payment term ends.

Who Handles Credit Risk and Collections With Resolve Pay?

Resolve Pay manages credit evaluation and can provide non-recourse advancement for approved invoices under the applicable agreement. It also supports payment reminders, collections workflows, reconciliation, and buyer payment processing.

This post is to be used for informational purposes only and does not constitute formal legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. Resolve assumes no liability for actions taken in reliance upon the information contained herein.