How a Seasonal CPG Brand Scaled B2B Orders Without Credit Risk

Learn how Lift Foils scaled its seasonal B2B orders without taking on financial risk by partnering with Resolve. By embedding net terms, automating credit checks, and offloading risk, they boosted conversions, improved cash flow, and avoided costly lines of credit.

Many CPG (Consumer Packaged Goods) and eCommerce brands face similar challenges, especially those selling to retailers or distributors on tight seasonal timelines. Resolve helps these businesses extend credit to wholesale buyers without adding financial strain, making it easier to scale confidently during peak demand.

Overview

Lift Foils, a leading innovator in electric hydrofoil surfboards, has grown into a standout brand in the premium water sports market. As a seasonal eCommerce and CPG business serving both individual buyers and large B2B customers, Lift Foils faced a common challenge: how to scale pre-booked orders during peak seasons without straining cash flow or exposing the business to unnecessary credit risk. They needed a reliable, flexible way to support large transactions, vet customers effectively, and maintain operational efficiency without taking on external debt. That’s where Resolve came in.

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Challenge

As Lift Foils ramped up for their busiest season, a familiar challenge kept surfacing: how to support large customer orders without taking on additional financial risk or slowing down operations.

Their internal team had some visibility into customer behavior, but lacked a scalable way to assess creditworthiness or extend payment terms confidently. Without additional working capital, they risked turning away good customers or having to take out a line of credit just to fulfill demand.

Solution

1. Credit Vetting and Financing Flexibility: Resolve embedded into Lift Foils’ checkout and invoicing flow to provide instant net terms and credit decisions for customers. Lift Foils could now rely on Resolve to determine which buyers were safe to approve and why.

2. Operational Support During Peak Season: Resolve worked closely with the team to prioritize support during busy periods, helping pre-vet buyers and ensure orders could ship without delay.

3. Risk-Sharing That Built Trust: Unlike other providers, Resolve didn’t just underwrite and disappear. They partnered with Lift Foils to absorb credit risk and adjust based on customer performance, unlocking more approvals and larger orders with confidence.

Results

Accelerated order approvals, even at peak volume, helping Lift Foils meet seasonal demand without bottlenecks
Higher customer conversion rate, with fewer declines thanks to Resolve’s real-time credit checks and risk-sharing model
Eliminated the need for external financing, saving the team from costly credit lines and freeing up working capital
Significant time savings for operations and finance, allowing teams to focus on fulfillment instead of manual vetting or collections

Ready to offer net terms without taking on the risk? Book a demo with us or explore more customer stories.

Frequently Asked Questions

What are net terms and how do they help seasonal businesses?

Net terms allow businesses to extend delayed payment options to customers, improving sales by making purchases easier and more attractive without immediate upfront costs. Resolve’s net terms ensure timely cash flow for businesses while protecting them from credit risk.

How does Resolve mitigate financial risk?

Resolve conducts real-time credit assessments and provides instant credit decisions, absorbing the associated risks. This allows businesses like Lift Foils to confidently extend credit without the stress of default.

Can Resolve integrate easily into existing eCommerce platforms?

Yes, Resolve offers seamless integration into popular eCommerce platforms, automating credit checks, payment collections, and providing customers with a smooth checkout experience.

Why choose Resolve over traditional financing?

Resolve eliminates the complexity and cost associated with traditional financing methods such as loans and lines of credit by providing immediate cash flow, risk absorption, and automated credit vetting tailored specifically to businesses' needs.