Updated on June 12, 2025
BNPL solutions are rapidly driving higher revenue for B2B marketplaces, making payment options a key factor in today’s business environment. This approach enables suppliers and buyers to manage cash flow more efficiently while increasing overall sales volume.
Businesses using buy now, pay later models gain a competitive edge by providing flexible purchasing choices for customers. Key statistics show the growth of B2B BNPL transactions, which support stronger marketplace revenues and customer retention.
The B2B buy now, pay later market reached $14 billion in global transaction value during 2023. This figure shows significant demand from businesses seeking more flexible payment solutions.
Companies using BNPL services often report improved cash flow and easier budgeting for large purchases. For more market data on B2B payments, visit key statistics and trends. Learn more about BNPL options for B2B marketplaces on the BNPL marketplace statistics page.
The global Buy Now, Pay Later (BNPL) market is expected to grow from $334 billion in 2024 to $687 billion in 2028, representing a 106% increase. This anticipated growth comes as more businesses and consumers seek flexible credit options.
Market maturity, consumer confidence, and new regulations are driving adoption. For more insights about BNPL transaction value growth, visit Juniper Research. Businesses can explore additional B2B BNPL market statistics for 2023.
In 2023, there were more than 2 billion buy now, pay later (BNPL) transactions worldwide. This high volume demonstrates BNPL’s growing role in digital payment solutions.
Businesses using BNPL on their B2B marketplaces can benefit from faster purchasing cycles and increased order values. For specific figures on BNPL transaction statistics, market reports can provide further clarity. For insights related to key B2B payment trends, visit the B2B payment solutions blog.
B2B marketplaces adopting Buy Now, Pay Later are seeing higher transaction volumes and buyer engagement. BNPL options are enabling businesses to access more flexible credit, resulting in increased purchasing activity.
The global B2B BNPL market reached $14 billion in transactions in 2023. Surveys show that 45% of companies would spend more if given better access to trade credit, highlighting the potential for revenue growth. Businesses can explore more BNPL-driven strategies for B2B marketplaces at baincapitalventures.com/insight/bnpl-for-b2b-marketplaces-accelerating-trillions-in-b2b-spending.
A recent report shows that 31% of B2B buyers have never used BNPL services. This highlights a large segment that is not yet using these payment options in their purchasing process.
For B2B marketplaces, this means there is clear room for growth if they educate and engage these buyers. More information can be found in the BNPL in the B2B context report. For related insight on usage rates, visit the 2025 Buy Now, Pay Later Trends Study.
A significant portion of B2B buyers remain unaware that buy now, pay later options can be used for business purchases. This lack of knowledge could limit a marketplace’s chance to drive revenue through these flexible payment tools.
Research confirms that 43% of users do not know BNPL is available for business transactions. Increasing awareness could help platforms capture more sales and improve user satisfaction on their B2B marketplace solutions.
Nearly half of companies say they would buy more if better trade credit options were available. Access to flexible payment methods, like Buy Now, Pay Later, can support higher purchasing through B2B marketplaces.
Research shows that firms offering BNPL as a payment method can capture increased transaction value. For more data on industry growth, see the latest BNPL Market Intelligence report.
A large share of businesses find that current B2B credit systems are inefficient, with about 90% reporting issues. These delays and bottlenecks slow down transactions and can impact growth opportunities.
Companies who struggle with outdated credit processes may benefit from learning more about BNPL in the B2B context.
For more market trends, see the B2B payment statistics, revised for 2023.
Regulatory changes are making it easier for B2B marketplaces to use BNPL solutions. Recent rules add transparency and help create trust between businesses and BNPL providers.
These advances give more companies the confidence to offer BNPL at checkout, expanding options for business buyers. According to Juniper Research on BNPL transaction value, regulatory support is a key growth factor. For more insights, see this guide on b2b bnpl high-potential payments.
BNPL transaction values are projected to reach $687 billion worldwide by 2028, up from $334 billion in 2024. This growth is expected due to higher market maturity and increased business use.
This rapid expansion is highlighted in the global buy now, pay later market report. For B2B marketplaces, the projected value underscores the importance of adopting BNPL transaction value trends for revenue uplift.
The global Buy Now Pay Later payment market is expected to reach $560.1 billion in 2025. This projection highlights steady growth, making BNPL solutions increasingly important for B2B marketplaces seeking higher transaction volumes.
Businesses can review a global buy now pay later market analysis to assess potential impacts on their sales strategy. More insights about BNPL statistics can be found at bnpl-statistics.
The annual revenue growth rate for the global BNPL industry is projected to be 26.1% through 2030. This steady expansion underscores how platforms are becoming essential for both merchants and buyers.
B2B marketplaces can expect significant gains in transaction volume and overall revenue as BNPL is adopted across more verticals. For more insights on BNPL market size and trends, these findings offer additional context.
B2B sellers benefit from BNPL programs because they receive funds quickly, even when buyers use installment options. This reduces the time sellers wait for payment and helps with planning daily expenses and investments.
Businesses can avoid cash flow problems that happen with traditional invoice cycles. For more information on BNPL for B2B marketplaces, visit Bain Capital Ventures.
BNPL also supports improved cash management in your business by streamlining how payments and receivables are handled.
Businesses often experience a measurable rise in order size when they offer buy now, pay later options. Accepting BNPL encourages buyers to increase their purchases, as flexible payments reduce immediate budget limits.
Recent data shows that BNPL can boost average order value by up to 85% compared to standard payment methods. For more details on BNPL market impact, refer to the BNPL statistics 2025 report.
B2B companies can lose clients if payment terms are too strict or inflexible. Using BNPL lets these businesses provide flexible payment options during checkout, which helps address budget concerns and attracts clients who want more time to pay.
Industries like technology and SaaS have seen notable benefits by giving customers the choice to split expensive purchases over time, as highlighted by examples of B2B BNPL adoption. Quick, flexible financing can speed up sales and improve customer satisfaction for B2B marketplaces that rely on buy now pay later solutions.
Buy Now Pay Later (BNPL) options spread payments over time and do not always report to credit bureaus, which can lower the immediate financial strain for buyers. This setup often encourages timely payments and can reduce missed deadlines seen in traditional lending.
B2B marketplaces benefit as BNPL providers usually take on much of the credit risk. Data from a cross-country analysis on buy now pay later shows that BNPL platforms are structured to shift credit liability away from sellers.
For those interested in how BNPL impacts marketplace performance, the article on B2B marketplace revenue uplift statistics covers more metrics.
BNPL adoption in the B2B sector is not moving as fast as in B2C markets. However, growth is increasing due to higher transaction values and changing business needs.
Industry leaders note that credit terms have always existed in business, but modern BNPL is a more recent addition, offering embedded financing on digital platforms. To see how the market size compares, visit B2B buy now pay later market size. More insights on B2B marketplace trends can be found in B2B Marketplaces: Accelerating Trillions.
B2B marketplaces that offer buy now pay later options experience higher customer retention rates. Many retailers report more buyers returning when flexible payment choices are available.
For instance, repeat BNPL purchases in retail are as high as 49% due to interest-free payment plans, according to BNPL market trends data. For additional insights, see this guide to buy now pay later statistics.
BNPL solutions change how B2B marketplaces handle payments and increase revenue by making purchases more accessible for buyers. These changes affect both buyer spending patterns and the chances that visitors will complete transactions.
BNPL gives buyers more control over their cash flow. Instead of paying the full amount upfront, companies can split payments into installments. This flexibility removes budget barriers and leads buyers to place larger orders.
Average order values rise when buyers use BNPL. A recent report found that B2B BNPL can push up cart size by 30% or more, showing a clear link between flexible payments and increased spending. Businesses may also see an expansion in their customer base, as BNPL attracts new buyers who would not have made large purchases otherwise.
A rising number of B2B marketplaces now see revenue growth from BNPL programs. By allowing buyers to manage working capital more easily, sellers encourage repeat business and larger, more frequent transactions. For market analysis and the top players in this area, the Buy Now Pay Later (BNPL) Market Report details data mapping and trends for BNPL adoption at a B2B level.
BNPL improves checkout conversion by reducing friction during payment. Buyers who hesitate due to budget timing are more likely to complete purchases when offered installment options.
Analysis shows that offering BNPL at checkout raises conversion rates by an estimated 20%-30% for B2B sales. This is especially true for high-ticket orders often seen in B2B marketplaces, where payment flexibility can be the difference between a closed sale and an abandoned cart.
Faster conversion cycles mean less time spent between lead and closed deal. For updated stats and data on BNPL conversion rates and impact, check BNPL (Buy Now, Pay Later) on Statista, which covers key performance indicators tied to B2B transaction growth.
Business-to-business (B2B) marketplaces have quickly become key players in offering Buy Now, Pay Later (BNPL) solutions. There are clear trends showing both rapid expansion and growing demand, as well as shifts in adoption by industry and projected revenue growth.
BNPL usage in B2B marketplaces is spreading beyond retail and wholesale. Sectors like manufacturing, technology, and supply chain management are integrating these tools to give customers more flexible payment options. For example, enterprise buyers in the software-as-a-service (SaaS) space are often turning to BNPL to manage cash flow for large purchases.
Key industries adopting B2B BNPL include:
Efforts to improve checkout experiences, tighter integrations with banking apps, and strategic partnerships (such as Klarna working with payment processors) are furthering adoption in these verticals. Businesses are also seeing increased transaction volume as more buyers look for short-term credit solutions, as shown in the B2B BNPL market analysis.
BNPL is forecasted to be central to B2B marketplace revenue growth over the next five years. The BNPL market for B2B transactions reached $14 billion in volume in 2023 and is expected to grow quickly as more platforms offer seamless credit options. This rise is being pushed by economic uncertainty and demand for instant, flexible payment methods.
According to recent data, global BNPL transaction growth rates in B2B have outpaced B2C in percentage terms, though the total volume is still lower. There is a projected 106% increase in the broader BNPL market from 2024 to 2028, with B2B marketplaces taking a larger share each year. Larger average order value and frequent repeat transactions are helping drive revenue uplift through embedded BNPL features, as highlighted by key statistics and trends in B2B payments.
More B2B platforms are expected to adopt these solutions as credit risk controls and lending operations become more robust, leading to higher transaction throughput and measured, sustained revenue growth.
B2B marketplaces are witnessing increased transaction values and higher adoption rates of Buy Now, Pay Later (BNPL) solutions. The following addresses business-specific impacts of BNPL on order values, conversion rates, revenue, and customer behavior.
BNPL solutions tend to increase the average order value for B2B marketplaces. Companies that introduce BNPL see customers opting for larger purchases, as flexible payment terms encourage bigger orders. According to industry insights, this has created significant revenue opportunities for sellers.
BNPL’s growth in B2B is expected to drive significant revenue uplift for marketplaces, with many firms reporting notable increases in basket sizes after enabling these options.
B2B sellers have observed a measurable increase in sales figures following the rollout of BNPL solutions. While the exact percentage varies, documented cases point to double-digit sales growth in several online marketplaces.
One key insight is that the global BNPL market size is projected to grow 106% from 2024 to 2028, which signals strong momentum and continued sales uplift for early adopters.
Features like instant credit approval, flexible installment options, and seamless integration with existing checkout systems contribute the most to BNPL-driven revenue growth. Automated risk assessment tools also support sellers by reducing delays and minimizing payment risk.
For more details on BNPL revenue analytics and forecasts, businesses can find breakdowns of contributing features and their direct impact on marketplace performance.
Adding BNPL to B2B marketplaces improves buyer conversion rates by removing up-front payment barriers. Companies report higher rates of completed transactions, as buyers take advantage of deferred payment schedules.
The buy now, pay later statistics for 2024 support increased conversion rates across various industries adopting these services.
BNPL offerings can reduce cart abandonment by providing new payment options for buyers who might otherwise hesitate to finalize large orders. Businesses see fewer dropped checkouts when buyers feel confident in the availability of flexible terms.
Supporting data on trends and insights for merchants indicates that improved payment choices encourage completion of transactions.
Implementing BNPL services often leads to higher rates of repeat purchasing from B2B buyers. Buyers who have positive payment experiences and access to manageable installment plans return more often to the same marketplace.
These services also address untapped growth, as 31% of B2B buyers have never used BNPL, giving marketplaces room to improve buyer loyalty and frequency.
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