Updated on June 12, 2025
B2B companies lose significant sales because buyers often leave their shopping carts when net-terms payment options are missing. Offering flexible payment choices is crucial for keeping B2B buyers engaged and reducing cart abandonment rates.
Recent data highlights that more than 48% of B2B buyers abandon their carts due to not enough payment options, as detailed in this resource on cart abandonment stats. Businesses that provide net-terms and better checkout experiences improve their completion rates and gain a key advantage over competitors.
69.82% of online B2B shopping carts are abandoned, making it clear that closing a sale is a significant hurdle for many businesses. This rate is almost identical to averages seen in B2C ecommerce, based on cart abandonment rate statistics.
For B2B companies, each abandoned cart could mean losing valuable customers who may never return. Many teams review trends like these in their B2B ecommerce abandoned carts to refine their sales processes.
B2B buyers leave almost half of their online carts due to extra, unexpected costs. Shipping fees, taxes, and other added charges drive these users to abandon purchases before checkout.
According to recent data, extra costs are the top reason for abandoned carts in the B2B space. Businesses can explore ways to reduce these hidden fees or provide better price breakdowns on their cart abandonment rate statistics 2025 page.
Lengthy or confusing checkouts can frustrate B2B buyers and drive them away. In recent studies, 18% of U.S. buyers reported abandoning their carts because the process was too difficult or took too long.
Cutting down on form fields and steps can help prevent abandoned orders, as shown in this checkout flow average form fields analysis. Streamlining checkout is a direct way to retain more of your B2B sales.
When B2B companies do not offer net-terms like Net 30 or Net 60, buyers are more likely to stop their purchase before checkout. Many businesses rely on payment terms to support cash flow and simplify large transactions.
Studies show a clear pattern: the absence of net payment terms can hurt purchase completion rates. Buyers may seek out competitors who offer flexible net payment terms in B2B transactions instead.
A growing number of B2B buyers expect these options and see them as standard. Delays or barriers in payment cause more abandoned carts, as highlighted by issues around delayed payments hurting supply chain stability.
B2B buyers expect fast, flexible payment options to match their workflow. When a website offers only a few methods, buyers often leave their cart before finishing the purchase.
Studies show that a lack of preferred payment choices makes cart abandonment more likely, especially on online brand sites. Busy professionals do not want to waste time on slow or manual payment processes.
Having a variety of payment options, including net-terms, gives buyers more control and can reduce this drop-off, as explained in why B2B buyers abandon carts.
Lengthy onboarding processes for net-terms can cause buyers to hesitate before completing a purchase. When approval or setup is slow, it disrupts procurement schedules and may push buyers to seek faster alternatives.
Frustration with time-consuming onboarding is common among B2B buyers, according to a B2B buyers report that highlights payment method preferences. Businesses should review their onboarding procedures to avoid these delays and minimize cart abandonment connected to B2B buying behavior in 2025.
High shipping costs are a major factor that causes B2B buyers to leave their carts. If the fees for shipping, tax, or handling are more than expected, buyers often decide not to complete the purchase.
Recent research shows that many businesses consider the cost of shipping their biggest challenge in e-commerce. About 39% of shoppers list extra shipping costs as the main reason for abandoning carts, according to cart abandonment rate statistics 2025.
To see more insights about B2B checkout barriers, review the section on cart abandonment statistics.
B2B buyers are likely to leave their carts when delivery timeframes do not meet their business needs. Slow estimated delivery can lead them to seek faster alternatives from competitors.
A recent study shows 22% of buyers abandon carts because of longer delivery times. Businesses should prioritize faster fulfillment to reduce abandonment rates and maintain efficient order completion in their sales process.
Learn more about methods to reduce cart abandonment and boost conversions.
Many B2B buyers now expect flexible net-terms before they commit to a purchase. If a business does not provide these options, buyers often switch to competitors who do.
Research shows that 61% of B2B buyers prefer trade credit or flexible net terms. Businesses can increase conversion rates by aligning with these preferences, as detailed in this overview of B2B e-commerce statistics.
Millennial and Gen Z B2B buyers expect fast and simple digital payment options. If a payment process is slow, confusing, or lacks digital features, they are more likely to abandon their cart.
Research shows these buyers want sleek and streamlined B2B purchasing and payment experiences, including automated systems. Companies that offer straightforward digital payments can better capture this group, as detailed in the B2B commerce market evolution.
B2B buyers often abandon purchases when the registration process is unclear or demands too much information. Excessive account creation steps or unclear instructions create confusion that slows down transactions.
According to Baymard's cart abandonment rate statistics, a lengthy or complicated checkout process is a top reason buyers leave their carts. Companies can improve conversion rates by offering faster solutions like a streamlined guest checkout or clear checkout friction reduction strategies.
Mobile commerce has a notably high cart abandonment rate, with more than 80% of transactions not completed. Many buyers stop their purchase because payment options are limited or not suited for business needs.
Firms looking to lower abandonment rates should review mobile commerce statistics to pinpoint specific payment gaps. Improving the checkout process to support net-terms and flexible payments can capture more B2B buyers. More about B2B checkout trends can be found on B2B payment guide.
Unexpected taxes or extra fees at checkout are a major reason B2B buyers leave their carts without buying. When buyers see higher costs than expected, they often pause the purchase process right away.
A study found that almost half of shoppers abandoned their carts because the added charges like shipping, taxes, or fees were too high. For more information, see data from Baymard cart abandonment rate statistics 2025.
To address this, businesses can review insights from why B2B buyers abandon carts and how to reduce drop-off rates.
B2B buyers often lose trust when suppliers are not upfront about payment terms. When information is hidden or unclear, it creates suspicion and makes buyers hesitate to complete their purchases.
A recent study showed that inaccurate payment quotes and gaps in transparency breed distrust in online transactions. Buyers want clear, accurate details so they can make informed decisions.
Businesses that fail to provide immediate and accurate payment term information risk higher cart abandonment by modern B2B buyers, as covered in this guide to B2B buyers’ payment terms.
When payment options change between online, mobile, and in-person channels, buyers often get frustrated and abandon their carts.
B2B customers expect the same payment terms and choices no matter how they shop. A lack of consistent options across channels can make your customers leave before buying, as highlighted in this omnichannel payment solutions article.
A uniform process boosts trust and keeps drop-off rates low. Learn more about why B2B buyers abandon carts.
Clear net-30 or net-60 terms help B2B buyers know exactly when payment is due, making it easier to plan their cash flow. Without these clear payment windows, businesses may hesitate and leave their carts.
Research shows many companies use specific net payment terms to improve trust with partners and minimize cart abandonment in B2B ecommerce. To see more about net payment terms in B2B transactions, visit this external guide. For detailed payment process setup, review B2B invoice essentials guide.
More than 70% of today’s B2B buyers are Millennials and Gen Z. These groups expect digital commerce and fast, simple payment experiences rather than outdated methods.
Businesses that fail to offer flexible payment options, like net terms, risk losing millennial and Gen Z buyers who now make up the majority of modern B2B buyers.
Flexible B2B payments, including net terms and alternative credit, are increasingly in demand as highlighted by key B2B payment statistics and trends.
High abandonment rates in B2B commerce lower revenue and disrupt the sales process. Payment options and the lack of net-terms play an important role in why buyers leave their carts without completing a purchase.
Payment flexibility is one of the top requirements for B2B buyers. Many companies expect more than just credit card payments. Options like ACH, bank transfers, and net-terms can help remove friction during checkout.
According to recent data, about 50% of B2B buyers favor payment choices other than credit cards, such as net-terms or automated clearing house payments. Without flexible payment solutions, buyers may leave the cart, leading to unfulfilled orders and higher abandonment rates. In fact, payment choices have a direct impact on conversion rates and can be a deciding factor in whether the buyer will complete the transaction or not.
When businesses do not support these expected options, they risk losing a large portion of their target audience. For more details on different payment methods, see the latest cart abandonment statistics for 2025.
Net-terms offer buyers the ability to purchase now and pay later, often within 30, 60, or 90 days. This expectation is especially high among B2B customers, as net-terms provide flexibility for budgeting and cash flow management.
Buyers demand this option because it aligns with how organizations typically pay suppliers and manage expenses. Not offering net-terms can result in buyers abandoning their carts and looking elsewhere for suppliers who meet their purchasing needs. Companies that make it easy to access net-terms stand out against competitors and are more likely to finalize larger orders.
For more insight into B2B buyer behaviors, review the article about why B2B buyers abandon carts and how to reduce drop-off rates.
Offering net-term payment options directly impacts B2B cart abandonment. Businesses that enable flexible payment methods address key concerns that block buyers from completing purchases.
Net-terms allow buyers to pay at a later date, often 30, 60, or 90 days after ordering. Adding this feature to the checkout page can remove friction for buyers, especially those needing credit or approval before purchase.
Firms should design the checkout to make net-terms clearly visible as a payment option. A simple, well-labeled button or drop-down menu is effective. Mandatory account sign-up and manual approval steps should be streamlined with automation to prevent extra delays.
Clear communication of payment schedules, terms, and credit limits is essential. Businesses typically use tables or bulleted lists at checkout to simplify details and reduce confusion.
Many top-performing ecommerce sites have seen results by reducing friction in the checkout and using payment options relevant to B2B by implementing net-term strategies. For more, see high shopping cart abandonment rate.
Some buyers fear their credit application could slow down the process or worry about security of their financial data. To address this, companies can use trusted third-party providers that offer fast approval and strong security measures.
Make eligibility criteria transparent. Pre-qualify returning customers to speed up approvals. Automated risk checks help prevent bottlenecks and maintain a smooth buyer journey.
Training sales reps and customer support teams to answer net-term questions helps reduce hesitation. Companies that explain their net-terms clearly and back it up with a secure, fast process can build trust and minimize abandoned carts. To see industry-specific benchmarks, see cart abandonment statistics and data.
Cart abandonment remains a critical issue for B2B sellers, with extra fees, limited payment options, and complex checkout processes driving high abandonment rates. The absence of net-terms options can sharply reduce purchase completion.
Business customers often leave their carts when faced with hidden costs, slow delivery options, or confusing checkout forms. Clunky user interfaces and forced registrations add to the frustration. High abandonment rates are linked to a lack of transparency about pricing and delivery details. For more data, cart abandonment statistics for 2025 break down the main reasons.
When net-terms payment options are missing, businesses delay or cancel purchases. Many companies rely on invoice-based payments for cash flow management and budgeting. Without this option, even motivated buyers often abandon their carts. More details about this issue can be found through why B2B buyers abandon carts.
Simplifying checkout processes, showing full costs upfront, and offering a variety of payment methods—including net-terms—reduce dropout rates. Businesses can provide discounts or loyalty programs for fast purchases. For further advice, see the insights on b2b sales optimization converting cart abandoners.
High cart abandonment rates, such as the average 69.82% seen online, directly lower completed sales and total revenue. Every abandoned cart represents missed income and wasted marketing spend. These losses add up quickly, especially in industries where order values are high. More data is available in the global b2b buyer behavior report.
Limited payment options, especially the absence of net-terms, frustrate business buyers with strict procurement rules. Flexible options such as credit cards, ACH, and net-terms increase the chance of sale completion. As seen in stripe.com articles, payment flexibility is essential for closing B2B transactions.
Cart abandonment rates range from over 60% to nearly 70% in most B2B sectors. Sectors selling high-value goods or complex products see the highest figures. If checkout steps or payment options are too restrictive, abandonment spikes even higher. Check more detailed breakdowns in these shopping cart abandonment statistics.
This post is to be used for informational purposes only and does not constitute formal legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. Resolve assumes no liability for actions taken in reliance upon the information contained herein.