With Resolve, Marshall Wolf Automation eliminated backend bottlenecks, streamlined net terms, and made it easier for both online and offline customers to buy with confidence.
Marshall Wolf Automation is an independent and women-owned industrial controls distributor with both online and offline sales channels. For over four decades, they've supplied customers in industrial automation and manufacturing with controls and technical support. They were balancing long-standing, relationship-driven sales with a growing eCommerce footprint.
This dual-channel model means they must support two very different types of buying behaviors: traditional B2B customers placing orders through account reps, and modern digital buyers expecting fast, seamless checkouts. As both segments grew, Marshall Wolf's operations team needed to modernize their approach to payments and credit without compromising service or creating operational drag.
Marshall Wolf was scaling fast, but not everything was keeping up. Like many distributors, their finance and operations teams were juggling too many tools, too many manual steps, and too many delays.
Resolve stepped in to help Marshall Wolf offer net terms more confidently—while saving time and creating a better experience for everyone.
Credit That Works Like a Charm
Resolve made it easy to offer flexible net terms to more customers without slowing down approvals or increasing risk. The platform handled credit checks and payment chasing so Marshall Wolf didn’t have to.
"It’s taken the stress out of offering terms," said Jensen. "Now we say yes to more customers and spend less time worrying about collections."
Less Admin, More Flow
By connecting Resolve to both BigCommerce and NetSuite, Marshall Wolf eliminated duplicate entry, manual syncing, and hours of backend busywork. Invoicing became automated. Customer records stayed clean. Everything just...worked.
A Checkout That Converts
B2B buyers can now apply for net terms directly at checkout, get real-time approvals (via Plaid), and complete orders on the spot. Even hesitant customers are now opting in because the process is fast, clear, and seamless.
Since rolling out Resolve, Marshall Wolf Automation has:
Resolve helps companies like Marshall Wolf Automation deliver flexible payments, clean backends, and a smoother buying experience.
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How does Resolve help B2B businesses offer net terms without taking on risk?
Resolve manages the credit approval, underwriting, and collections process—allowing businesses to offer terms while protecting cash flow.
Can Resolve integrate with our existing platforms?
Yes. Resolve connects with major ERP and eCommerce platforms like NetSuite, BigCommerce, and others to reduce manual work and improve visibility.
Is Resolve only for online sales?
No. Resolve works across online and offline channels, making it easy to offer net terms regardless of how your customers prefer to order.
What kinds of businesses can benefit from Resolve?
Distributors, wholesalers, and manufacturers that sell high-value goods and want to streamline payments, reduce risk, and simplify their operations.