CASE STUDIES / VICE GOLF

How Vice Golf stormed the B2B US market

Vice Golf was founded in Germany in 2012 by Ingo Duellmann and Rainer Stoeckl. The company started selling its highest-quality golf balls at affordable prices first in Germany, expanded into other parts of Europe, and entered the U.S. market in 2015.

The brief
Vice Golf wanted to expand their B2B sales by targeting golf speciality stores and pro shop businesses. These retail shops expected to pay with net terms, which was a departure from Vice Golf's direct-to-consumer business where consumers paid before receiving their orders.
Unlock trapped working capital from their invoices and reinvest those funds back into the business.
Because they were a lean team, they desired an all-in-one platform that could help them underwrite, establish credit lines, and collect payment from their b2b customers.
Vice Golf wanted a partner who would make it easy for their customers to pay however they want (check, credit card, wire transfer, ACH, etc).
Wanted a partner who could continue scaling with them.
The solution
Despite partnering during COVID, we got off to a great start. We were able to quickly educate their salesforce on how to offer net terms to their sales leads.
Advance Pay
In just about a few quarters, the company’s wholesale business had rocketed from a small base of buyers to countless business customers and glowing wholesale customer feedback.
Credit assessments
In just about a few quarters, the company’s wholesale business had rocketed from a small base of buyers to countless business customers and glowing wholesale customer feedback.
Payment Portal
In just about a few quarters, the company’s wholesale business had rocketed from a small base of buyers to countless business customers and glowing wholesale customer feedback.
API to scale
In just about a few quarters, the company’s wholesale business had rocketed from a small base of buyers to countless business customers and glowing wholesale customer feedback.
"Resolve has been like a spring... allowing us to grow and scale your B2B business more quickly than any other company. It's been a catalyst to faster and better growth for us."
Alex Wicklein
B2B Sales Manager at Vice Golf

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